A HISTORY OF THE MELBOUNRE FOOTBALL CLUB: PART 10

[Demonland 73,140]

by the Professor

REAWAKENING ... 

The once proud Melbourne Football Club had endured more than two decades in the football wilderness when the new era of national football began in 1987. After the golden era of the 1950's and early sixties ended with a flag in 1964 Melbourne fans had watched as clubs such as Richmond, Carlton and then Hawthorn and North Melbourne took over the reins as V.F.L powers.

Sound administrations and solid financial backing enabled these clubs to recruit the personnel necessary to build footballing dynasties. Melbourne was lagging behind them in almost every facet of the game. 

One positive legacy of the five years under Ron Barassi's coaching was the strength of the club's junior development programme, which saw the Demons competing regularly in Under 19 finals in the early 1980's. This provided Melbourne with a constant stream of new talent such as Greg Healy, Bret Bailey, Chris Connolly, Rod Grinter and Graeme Yeats. Melbourne had also instigated the experiment of recruiting talent from Ireland, which brought Sean Wight and Jim Stynes to the club. It was ironic that in the final years of country zoning, the previously unproductive Goulburn Valley zone suddenly produced a young champion in Garry Lyon. The appointment of a young administrator in Cameron Schwab was also invaluable in assisting the Demons to attain a long awaited return to finals football. Schwab was instrumental in bringing players of the calibre of Warren Dean, Ricky Jackson, Brett Lovett, Steven O'Dwyer, Earl Spalding and Todd Viney to the club by the start of the 1987 season.

The emergence of young talented recruits brought immediate results. The Demons had won night premierships in the sixties when that competition was an end of season affair and not open to the finals teams. In 1987 they won an "open" night premiership defeating Essendon 8.10.58 to 8.6.54 in a superb team performance. In the home and away season the Demons were inconsistent but finished strongly to win the last 6 home and away games and sneak into fifth spot. The euphoric scenes at Footscray when Melbourne secured a place in the finals were repeated in the following weeks as some brilliant football in the Elimination Final (against North Melbourne) and the First Semi Final (Sydney) saw the team earn the right to play in the Preliminary Final. The Melbourne run was tragically ended in the Preliminary final against Hawthorn. After leading all day, the Demons were denied a grand final appearance when a 15 metre penalty awarded to Hawk forward Gary Buckenara gave Hawthorn a goal after the siren. Robert Flower retired that day after achieving a new club record of 274 games. 

Having tasted the experience of competing in finals Melbourne went one step further in 1988. They won twelve of their first sixteen games but five straight losses followed and Demons just managed to squeeze into the five after a great win over Carlton. Melbourne beat the West Coast Eagles by a kick in the Elimination Final and then earned their first grand final berth in 24 years after victories over Collingwood and Carlton. Sadly, Melbourne performed poorly against a rampant Hawthorn and was not experience a grand final again until the year 2000. 

After winning the night competition for the second time in three years, Melbourne started the 1989 season well but some inconsistent form late in the year cost it a vital top three finish going into the finals. After beating Collingwood in the Elimination Final, the Demons lost the First Semi Final to Geelong and to finish in fourth position. Melbourne was again in the top bracket of teams in 1990 and despite winning 16 games the club still missed a top three spot. Despite a strong win over Hawthorn in the Elimination Final, the Demons lost momentum with a week's break caused by the drawn Qualifying Final between West Coast and Collingwood. A loss to the Eagles in the First Semi Final saw the club finish again in fourth position. The Demons reached the finals for the fifth successive year in 1991 but were unable to win the First Semi Final against an eventual Grand Finalist, the West Coast Eagles. The Irish experiment proved its success when ruckman Jim Stynes won the Brownlow Medal.

Melbourne's form fell away in 1992 and John Northey resigned as senior coach completing the most successful coaching stint at the club since the days of the great Norm Smith. His replacement, Neil Balme lifted the side in 1993 and in the following year the Demons were back playing finals football. Garry Lyon, Allen Jakovich and David Schwarz formed a strong high marking forward line and with exciting midfielders in Stephen Tingay, Todd Viney, Andy Lovell and Sean Charles Melbourne stormed through two finals wins over Carlton and Footscray before having to travel to Perth to take on the Eagles in the Preliminary Final. The Demons were flat in that game losing to the eventual premiers. During the season there were rumours of a possible merger with the ailing Fitzroy Football Club. 

 

The two seasons following were punctuated by the disappointment of injuries and a collapse in morale as a result of the loss of many of the team's stars. The high flying David Schwarz suffered three knee reconstructions in a short period of time, Captain Gary Lyon, the flamboyant Allen Jakovich, exciting wingers Stephen Tingay and Sean Charles and emerging defender Paul Prymke all were struck down by debilitating injuries. Todd Viney left the club briefly for a short stint to coach in the international tennis arena. Ruckman Jim Stynes seemed to be the only durable performer at the club as he achieved the feat of playing more than 200 consecutive games. But the ravages of injury took their toll on the club and Melbourne plunged to 14th place by the end of 1996. 

During 1996 the club's administration, led by Ian Ridley, commenced merger negotiations with Hawthorn. The matter was left to the members of both clubs at end of season polls. In the turmoil that followed, Hawk supporters voted to kill off the merger. A majority of Melbourne votes were cast in favour of the move although there have been strong doubts about the legality of the poll with many members locked out of the crowded merger meeting and unable to vote. A strong group - the "Demon Alternative" - led by Brian Dixon and mining magnate Joseph Gutnick had opposed the merger and gained sufficient support for Gutnick to become the new club Chairman after Ridley resigned his position. Former star wingman Brian Dixon was one of the instrumental personalities in the anti-merger group. 

Gutnick's administration inherited a football basket case in 1997 . The team was deficient in talent and further wracked by injuries and off field drama. There was concern too with Balme's coaching methods, which had to be tailored to suit its obvious lack of ability. Balme was sacked in mid season and replaced by reserves coach, Greg Hutchison. With Melbourne finishing last for the first time since 1981, the Gutnick administration took steps to turn around the club's fortunes. Cameron Schwab was appointed Chief Executive in mid-season, replacing Hassa Mann. Essendon's Football Manager, Danny Corcoran, was secured late in the season, and Neale Daniher was appointed coach for 1998. With Gutnick's financial assistance the Club expanded its operations in important revenue raising areas securing major sponsorships and opening a second social and gaming venue at The Bentleigh Club. The club recruited heavily for 1998 securing Jeff White, Jamie Shanahan and promising junior Travis Johnstone. 

Under Daniher's guidance, Melbourne rose a record-breaking 12 places in 1998 to finish fourth on the ladder at the end of the home-and-away season. The team hit form late in the season with Jeff Farmer displaying great wizardry in front of goals as the team swept away Adelaide and St. Kilda in the finals before going down to North Melbourne in the Preliminary Final. Jim Stynes completed an unprecedented run of consecutive games at 244. 

 

The confidence generated by 1999 disappeared as age and injury took its toll on the team. Veterans Jim Stynes and Brett Lovett had retired by the end of 1998 while Garry Lyon, Todd Viney and Glenn Lovett all announced their retirements during the season. A voluntary salary cap disclosure to the AFL resulted in a substantial fine, severe draft penalties and the constant adverse publicity destabilised the club. Chief Executive, Cameron Schwab, was replaced mid season by John Anderson. An injury depleted Melbourne limped into 14th place.

Melbourne's fortunes improved considerably during the 2000 season. The club recruited well gaining Stephen Powell from the Western Bulldogs in a trade and picking up some classy newcomers in Cameron Bruce, Brad Greed, Paul Wheatley, Matthew Whelan and Simon Godfrey in the draft. The Demon revival was clearly evident in the last half of the season as the team stormed up the ladder to finish third. They then disposed of Carlton and the Kangaroos and enjoyed a great build up to the Grand Final when Shane Woewodin won the Brownlow Medal. The Bombers who had lost only once during the season proved too strong in the grand final but many left the M.C.G that day convinced that the Demons were on the cusp of a new golden era - a dream that once again turned into a nightmare when, early in the 2001 season, the club was overcome by a major political upheaval which saw Gutnick ousted in a boardroom battle that shook the club's very foundations. With politics dictating the club agenda, the team fell away badly and missed the finals. 

Gabriel Szondy led the new board that emerged from the political battles but within two years he was gone, having resigned after presiding over consecutive seasons of rapidly deteriorating club finances. Paul Gardner, hitherto a virtual unknown at the club, took the helm and gradually reversed the club's off field fortunes. 

 

The Demons' on field performances had been as volatile as they were off the field. They experienced solid improvement and earned a finals berth in 2002 with skipper David Neitz becoming the club's first John Coleman Medallist when he headed the AFL's goalkicking. However, a poor finish to an exciting semi final against the Crows led the football department to review its thinking on the team's direction and leading midfielders Powell and Woewodin left the club as it sought to rebuild its midfield to match those of the power clubs. 

After a poor 2003, the team returned to the finals stage in 2004 when, as late as Round 18, it topped the competition ladder before dropping back in the wake of a late slump in form. Inconsistent form was a feature of the club in 2005 when it fell into the finals but in the following year, the club appeared to have been regenerated in many key areas and it was poised once again to reach for the footballing stars. Although Melbourne finished fifth on the ladder, it was the best performed of the Victorian teams in 2006.

The Demons made a dramatic fall from grace in 2007 and finished a lowly fourteenth in a season which saw the sacking of coach Neale Daniher. He was replaced by an assistant, Mark Riley in mid season. Former Bomber Dean Bailey became coach for 2008, the club's 150th year, and immediately instituted a long rebuilding programme.

There were changes aplenty as one by one the older brigade disappeared. Long term skipper Neitz, who became the first from his club to reach the 300 game milestone late the year before, succumbed to injury and retired before the middle of 2008. There were other changes taking place at most levels of the club with a board shakeup bringing Jim Stynes to the position of chairman with an almost fresh group in support. 

Within two years, the club's burdensome debt was erased and although it went through further on field pain with consecutive wooden spoons in 2008-9, there were signs in 2010 that the new, young Demon team was undergoing a real awakening that was about to bring the club a new period of long lasting success.