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McLardy moved to placate growing unrest among members with a letter to the Demons faithful assuring them the club was heading in the right direction. http://www.theage.com.au/afl/afl-news/deecision-on-the-run-20120521-1z1di.html (Reassuring to know we're heading in "the right direction" according to McLardy) Neeld, Sept 2011: ''I simply want to coach the team that is the hardest to play against in the AFL. That means all over the ground, we're going to be the hardest to play against. That's what our aim is, as simple as that." Schwarz: ''The last time I saw something like that was down at Geelong last year [when the Demons lost by 186 points]. Players didn't have a dip and, again on Saturday, we saw the same thing where players decided not to go the contest.'' http://www.theage.com.au/afl/afl-news/cut-demons-pay-says-former-great-20120521-1z1dh.html Kennelly: ''I just can't get away from the Melbourne perspective that there was absolutely no fight whatsoever. There was no gut, no drive, no passion in your performance. ''As a footballer, you want to get respect from the AFL community. Melbourne is losing so much respect with what's happening.'' http://www.theage.com.au/afl/afl-news/demons-lack-pride-says-kennelly-20120520-1yz2l.html