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Hi Demonlanders, Thanks for your continual feedback via Demonland. We at the club read posts like this one, and felt it was appropriate to let you know how important supporters like you are to helping us create the next generation of Demon supporters. We have a number of strategies in place to create new supporters, most of which link to our 30-year agreement with the City of Casey. As many of you have commented, children are more likely to follow a winning team, but in the meantime it is our goal to get more kids wearing our colours- particularly those who do not already support a team. Last year we were able to give away 1,000 red and blue guernseys to kids in Auskick centres, creating hundreds of new Melbourne supporters. The feedback from this program was sensational, with lots of parents saying their child could never commit to a team but now barracks for Melbourne, or originally liked Melbourne and now loves them. This year we aim to distribute 2,000 guernseys, which is a costly but worthwhile exercise. Upon reading this thread, we had the idea to ask supporters to help us achieve this by donating towards this program. We have received an overwhelming response already and the donations are still flowing in via our website. To find out more about this program or would like to get involved, please click here- http://www.melbournefc.com.au/news/newsarticle/tabid/7415/newsid/134719/default.aspx If you are involved in an Auskick Centre and would be interested in helping us to distribute these guernseys, we’d also love to hear from you- if you send an email to [email protected] we will send you some more information. Go Dees! Cheers, Demons HQ