Bhima, that's a great read. Won't have as much of an impact on the MFC as other clubs who operate more licenses, but nevertheless still will.
In terms of the advertising, I'm seriously starting to dislike it. It's not just about the punters, it puts the AFL at risk for match-fixing. Think about it - player x has an agreement with a friend that if at QT/3QT (at which point the odds flash up on the scoreboard) if the opposing team is out to a certain value the player may start to turn the ball over, make 'mistakes' and such. I know it's not something we like to think about it, but it's always a possibility.
With the involvement of the MFC itself, I think Deesbet and the like are morally fuzzy - if you win, you win, if you lose, the club wins. The club, your passion, is encouraging you to lose...