Every man and his dog now wants the name ' Melbourne '. Soccer, Cricket etc. etc. How does all this reflect on our club and from a marketing point of view how does it effect us, if at all.
Yes negativity is alive and well at Melbourne and it's been around since the the early to mid seventies. But as George the 111 said all those years ago ' Be seen, Be seen, Be seen '.
I see on the Hun website this morning that Marc Murphy gave David Beckham a Carlton jumper.
Where were our blokes?
Wouldn't it have been more appropriate to give him the jumper of the oldest club in the code.
The club that represents the capital city of this state.
The club that wrote the rules etc. etc.
I'm glad he's going he has maroon and blue blood on his hands. And if we go back far enough probably red and white as well. All he was was a tame AFL reporter that knew who his pay masters were.
I was at the wharf hotel after the St Kilda game at Docklands. Jamar, scully and Trengove came after the game to be interviewed etc. Jamar and Trengove stayed around later mixing with the supporters which was great. I spotted scully scurrying away like a little mouse directly after being interviewed and I remember thinking then that the bloke seemed to be disconnected from the club in some way.
Anyway after that I was reasonably sure he was going.
In one season we seem to have gone from a coach that could have been a leading cast member in My Three Sons to a coach that could have easily starred in Schindlers list. Maybe we should have gone for the middle ground, someone a bit like Alan Jeans. But what do I know ....Absolutely Nothing !
If you knew Andrew you'd know that during his time at the Tigers he became a pretty slick business brain. The way he relates to the public has been done before and it's an old tactic. Play the fool and talk the language ( in this case boganism ) of your target audience.
Others that do it well in sport are people like Sam Newman and Billy Brownless. In the rock industry Nick Cave and Mick Jagger do it well. Both these gentleman are private school boys but listening to Cave in particular and you'd think he never got an even break in his life.
They all have one thing in common they are selling a commodity, themselves.
Because Collingwood are a pack of front runners. But when it counts they're no good at all. Maybe the world stage does suit them, send them off to Arizona permanently, i'm sure there's a trailer park around there somewhere.