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MelbourneFC.com.au Media Thread


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The Media department did a great job doing this getting Hulk Hogan and Jimmy Hart crashing the Team Meeting back in 2015. This was very good. 

Can you imagine the Melbourne Football club Media Department got Taylor Swift to do the same thing and surprised the whole playing and coaching staff. More importantly it would be awesome to see her in a Melbourne jumper with her name on the back of the jumper. 

 

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3 hours ago, Storm Boy said:

Can you imagine the Melbourne Football club Media Department got Taylor Swift to do the same thing and surprised the whole playing and coaching staff. More importantly it would be awesome to see her in a Melbourne jumper with her name on the back of the jumper.

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On 10/02/2024 at 10:54, george_on_the_outer said:

This is what you get as a Collingwood supporter:

https://www.collingwoodfc.com.au/fans/events

Family Day, meet the players, intra club match

And this is what their CEO sends to members, even changing times so that the fans can get access to their players, and avoiding the clash with Taylor Swift:

Welcome to season 2024 and we hope you enjoyed the holiday period with those closest to you.

 

Our 16th Premiership win is a moment in history we will always remember, success that was made possible by our Club’s 19th player – our Members and supporters.

 

At December’s AGM we announced our Club’s Vision is to Paint the World Black and White with our underpinning Club Purpose To Connect, To Win and To Grow.

 

We will continue to build on our connection with you, our fans, on and off the field. As part of this, we want to provide some key updates ahead of the 2024 AFL Premiership Season.

 

COLLINGWOOD FAMILY DAY AND SEASON LAUNCH – FEBRUARY 14

 

We are pleased to inform you we will hold our annual Family Day and AFL Season Launch from 4.30pm on Wednesday, February 14 at the AIA Vitality Centre and we look forward to seeing as many Members of the Magpie Army attend.

 

Players will take part in an Intra Club match before the guernsey presentation of our 2024 AFL team together with representation from our women’s, wheelchair and second-tier programs.

 

Initially, we wanted to hold this event on the Friday however due to the number of people that will be in our precinct with the Taylor Swift and Matchbox Twenty concerts that night – we made the decision to hold our event earlier in the week.

 

We hope you recognise we want to ensure the best and safest experience for our Magpie Members and their families.

 

OPENING ROUND – MARCH 9

 

The Opening Round sees our Club kick off our season against the GWS GIANTS and we look forward to seeing the Magpie Army out in force at GIANTS Stadium. For fans based in New South Wales and for those travelling to the game, we look forward to connecting with you in Sydney.

 

AFL ROUND ONE + FLAG UNFURLING – MARCH 15

 

We cannot wait to see the Magpie Army fill the ‘G as we unfurl our 2023 Premiership Flag for the first time when we take on the Swans in Round One. There will be a hive of activity pre-game with a March to the G from the AIA Vitality Centre.

 

For Members based outside Victoria, we will host Watch Parties across the country allowing the Magpie Army to gather together in multiple cities across the nation.

 

FOOTBALL DEPARTMENT UPDATE

 

As we announced in December, Graham Wright will be taking a well-deserved break from March to September. This has allowed us to work through how our Football Department is set up and allocate responsibilities to key leaders within the department.

 

Working closely with Craig Kelly, General Manager of Football, Coaching, and Leadership Brendon Bolton will step up and oversee the men’s football program and be the point of call on key AFL matters.

 

Head of Football Strategy, Innovation and List Management Justin Leppitsch will take on additional responsibilities relating to list strategy which will see him work closely with the Club’s Head Recruiter Derek Hine on recruiting and list management.

 

General Manager Football Operations and AFLW Clare Pettyfor will continue to oversee the operations for both football programs.

 

Our recently appointed AFLW Head Coach Sam Wright has commenced in his role and has hit the ground running working closely alongside Head of Women’s Football Jess Burger on ensuring our women’s football program builds strong foundations for success ahead of the 2024 season and well into the future.

 

MEMBER AND SUPPORTER EXPERIENCE

 

Collingwood supporters are like no other – we show up, we cheer loudly and we help our athletes perform. In 2023, thanks to you, we were the most attended and most watched team in the AFL competition.

 

We know that while most people have a great time watching and attending the footy, there are areas we can improve on as a Club and we are working hard to ensure the best possible experience and engagement is available to all our Members and supporters across the country and the world.

 

Some initiatives we are working on behind the scenes in 2024 will lead to more insight and content from within our four walls, an improved match-day experience, improved membership support and new events for fans to share ideas and feedback.

 

For Members, we have listened to your pain points and we are working hard to eliminate hurdles and barriers when it comes to ticketing, access and general membership enquiries.

 

We look forward to seeing you at events and games across the country this season.

Craig Kelly

Chief Executive Officer

 

Yep.

 

On 10/02/2024 at 12:51, rjay said:

 

We really are wasting a golden period for the club.

The management needs to be brought to account on this.

This is what worries me. We are comparatively a boutique club, but still should be able to make the best of that by being more proactive about fan engagement. 

Edited by Tim
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34 minutes ago, Tim said:

Yep.

 

This is what worries me. We are comparatively a boutique club, but still should be able to make the best of that by being more proactive about fan engagement. 

Absolutely 'Tim', a boutique club needs to be smart and in the area of fan engagement we're really dumb.

The current board and management to my view are riding squarely on the coattails of Peter Jackson.

When he moved on we needed really forward thinking, smart people to take the rebuild and then push it to the next level.

Have the club seen as cutting edge, an exciting club to be involved with and support, not weighed down by conservative management.

This hasn't happened.

We seem bereft of ideas...

Edited by rjay
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On 08/02/2024 at 22:58, Jack Vineys Anger Manager said:

Our media department all have ticktok brains. 1 minute videos with pegs, coins, forks, candles and Taylor Swift lyrics. Made for 8 year Olds. It's an insult too our intelligence.

Yes, it seems all too common from the Social media pages of large/high profile businesses, they treat their customers like mugs, often you need to be a ‘mind reader’ to understand their inane captions.

The people who post this rubbish seems to be immature teenagers who go about their ‘work’ unsupervised. I say make them accountable, get them to put their names to their work, the same as Print journalists. 
Perhaps then standards will be driven upwards for fear of embarrassing themselves.

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On 10/02/2024 at 10:54, george_on_the_outer said:

This is what you get as a Collingwood supporter:

https://www.collingwoodfc.com.au/fans/events

Family Day, meet the players, intra club match

And this is what their CEO sends to members, even changing times so that the fans can get access to their players, and avoiding the clash with Taylor Swift:

Welcome to season 2024 and we hope you enjoyed the holiday period with those closest to you.

 

Our 16th Premiership win is a moment in history we will always remember, success that was made possible by our Club’s 19th player – our Members and supporters.

 

At December’s AGM we announced our Club’s Vision is to Paint the World Black and White with our underpinning Club Purpose To Connect, To Win and To Grow.

 

We will continue to build on our connection with you, our fans, on and off the field. As part of this, we want to provide some key updates ahead of the 2024 AFL Premiership Season.

 

COLLINGWOOD FAMILY DAY AND SEASON LAUNCH – FEBRUARY 14

 

We are pleased to inform you we will hold our annual Family Day and AFL Season Launch from 4.30pm on Wednesday, February 14 at the AIA Vitality Centre and we look forward to seeing as many Members of the Magpie Army attend.

 

Players will take part in an Intra Club match before the guernsey presentation of our 2024 AFL team together with representation from our women’s, wheelchair and second-tier programs.

 

Initially, we wanted to hold this event on the Friday however due to the number of people that will be in our precinct with the Taylor Swift and Matchbox Twenty concerts that night – we made the decision to hold our event earlier in the week.

 

We hope you recognise we want to ensure the best and safest experience for our Magpie Members and their families.

 

OPENING ROUND – MARCH 9

 

The Opening Round sees our Club kick off our season against the GWS GIANTS and we look forward to seeing the Magpie Army out in force at GIANTS Stadium. For fans based in New South Wales and for those travelling to the game, we look forward to connecting with you in Sydney.

 

AFL ROUND ONE + FLAG UNFURLING – MARCH 15

 

We cannot wait to see the Magpie Army fill the ‘G as we unfurl our 2023 Premiership Flag for the first time when we take on the Swans in Round One. There will be a hive of activity pre-game with a March to the G from the AIA Vitality Centre.

 

For Members based outside Victoria, we will host Watch Parties across the country allowing the Magpie Army to gather together in multiple cities across the nation.

 

FOOTBALL DEPARTMENT UPDATE

 

As we announced in December, Graham Wright will be taking a well-deserved break from March to September. This has allowed us to work through how our Football Department is set up and allocate responsibilities to key leaders within the department.

 

Working closely with Craig Kelly, General Manager of Football, Coaching, and Leadership Brendon Bolton will step up and oversee the men’s football program and be the point of call on key AFL matters.

 

Head of Football Strategy, Innovation and List Management Justin Leppitsch will take on additional responsibilities relating to list strategy which will see him work closely with the Club’s Head Recruiter Derek Hine on recruiting and list management.

 

General Manager Football Operations and AFLW Clare Pettyfor will continue to oversee the operations for both football programs.

 

Our recently appointed AFLW Head Coach Sam Wright has commenced in his role and has hit the ground running working closely alongside Head of Women’s Football Jess Burger on ensuring our women’s football program builds strong foundations for success ahead of the 2024 season and well into the future.

 

MEMBER AND SUPPORTER EXPERIENCE

 

Collingwood supporters are like no other – we show up, we cheer loudly and we help our athletes perform. In 2023, thanks to you, we were the most attended and most watched team in the AFL competition.

 

We know that while most people have a great time watching and attending the footy, there are areas we can improve on as a Club and we are working hard to ensure the best possible experience and engagement is available to all our Members and supporters across the country and the world.

 

Some initiatives we are working on behind the scenes in 2024 will lead to more insight and content from within our four walls, an improved match-day experience, improved membership support and new events for fans to share ideas and feedback.

 

For Members, we have listened to your pain points and we are working hard to eliminate hurdles and barriers when it comes to ticketing, access and general membership enquiries.

 

We look forward to seeing you at events and games across the country this season.

Craig Kelly

Chief Executive Officer

 

Though I hate to admit it (purely because it's the filth) that is brilliant.
What makes it worse is that it isn't rocket surgery - it's just common sense, honesty AND a respect for their grass roots supporters.  What the hell is so hard that our Comms team can't work out the basics ?  😪

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On 10/02/2024 at 10:54, george_on_the_outer said:

This is what you get as a Collingwood supporter:

https://www.collingwoodfc.com.au/fans/events

Family Day, meet the players, intra club match

And this is what their CEO sends to members, even changing times so that the fans can get access to their players, and avoiding the clash with Taylor Swift:

Welcome to season 2024 and we hope you enjoyed the holiday period with those closest to you.

 

Our 16th Premiership win is a moment in history we will always remember, success that was made possible by our Club’s 19th player – our Members and supporters.

 

At December’s AGM we announced our Club’s Vision is to Paint the World Black and White with our underpinning Club Purpose To Connect, To Win and To Grow.

 

We will continue to build on our connection with you, our fans, on and off the field. As part of this, we want to provide some key updates ahead of the 2024 AFL Premiership Season.

 

COLLINGWOOD FAMILY DAY AND SEASON LAUNCH – FEBRUARY 14

 

We are pleased to inform you we will hold our annual Family Day and AFL Season Launch from 4.30pm on Wednesday, February 14 at the AIA Vitality Centre and we look forward to seeing as many Members of the Magpie Army attend.

 

Players will take part in an Intra Club match before the guernsey presentation of our 2024 AFL team together with representation from our women’s, wheelchair and second-tier programs.

 

Initially, we wanted to hold this event on the Friday however due to the number of people that will be in our precinct with the Taylor Swift and Matchbox Twenty concerts that night – we made the decision to hold our event earlier in the week.

 

We hope you recognise we want to ensure the best and safest experience for our Magpie Members and their families.

 

OPENING ROUND – MARCH 9

 

The Opening Round sees our Club kick off our season against the GWS GIANTS and we look forward to seeing the Magpie Army out in force at GIANTS Stadium. For fans based in New South Wales and for those travelling to the game, we look forward to connecting with you in Sydney.

 

AFL ROUND ONE + FLAG UNFURLING – MARCH 15

 

We cannot wait to see the Magpie Army fill the ‘G as we unfurl our 2023 Premiership Flag for the first time when we take on the Swans in Round One. There will be a hive of activity pre-game with a March to the G from the AIA Vitality Centre.

 

For Members based outside Victoria, we will host Watch Parties across the country allowing the Magpie Army to gather together in multiple cities across the nation.

 

FOOTBALL DEPARTMENT UPDATE

 

As we announced in December, Graham Wright will be taking a well-deserved break from March to September. This has allowed us to work through how our Football Department is set up and allocate responsibilities to key leaders within the department.

 

Working closely with Craig Kelly, General Manager of Football, Coaching, and Leadership Brendon Bolton will step up and oversee the men’s football program and be the point of call on key AFL matters.

 

Head of Football Strategy, Innovation and List Management Justin Leppitsch will take on additional responsibilities relating to list strategy which will see him work closely with the Club’s Head Recruiter Derek Hine on recruiting and list management.

 

General Manager Football Operations and AFLW Clare Pettyfor will continue to oversee the operations for both football programs.

 

Our recently appointed AFLW Head Coach Sam Wright has commenced in his role and has hit the ground running working closely alongside Head of Women’s Football Jess Burger on ensuring our women’s football program builds strong foundations for success ahead of the 2024 season and well into the future.

 

MEMBER AND SUPPORTER EXPERIENCE

 

Collingwood supporters are like no other – we show up, we cheer loudly and we help our athletes perform. In 2023, thanks to you, we were the most attended and most watched team in the AFL competition.

 

We know that while most people have a great time watching and attending the footy, there are areas we can improve on as a Club and we are working hard to ensure the best possible experience and engagement is available to all our Members and supporters across the country and the world.

 

Some initiatives we are working on behind the scenes in 2024 will lead to more insight and content from within our four walls, an improved match-day experience, improved membership support and new events for fans to share ideas and feedback.

 

For Members, we have listened to your pain points and we are working hard to eliminate hurdles and barriers when it comes to ticketing, access and general membership enquiries.

 

We look forward to seeing you at events and games across the country this season.

Craig Kelly

Chief Executive Officer

 

Big risk by Collingwood holding their family day on Valentine’s Day. There will some very disappointed cousins out there.

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On 10/02/2024 at 10:54, george_on_the_outer said:

This is what you get as a Collingwood supporter:

https://www.collingwoodfc.com.au/fans/events

Family Day, meet the players, intra club match

And this is what their CEO sends to members, even changing times so that the fans can get access to their players, and avoiding the clash with Taylor Swift:

 

So the pies are holding an Intra-Club Family day, exactly what Melbourne are doing. Haters going to hate.

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On 10/02/2024 at 19:16, Storm Boy said:

The Media department did a great job doing this getting Hulk Hogan and Jimmy Hart crashing the Team Meeting back in 2015. This was very good. 

Can you imagine the Melbourne Football club Media Department got Taylor Swift to do the same thing and surprised the whole playing and coaching staff. More importantly it would be awesome to see her in a Melbourne jumper with her name on the back of the jumper. 

 

Who's Taila Swift?

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Just wait until Tay Tay is wearing a MFC guernsey. Nah, HQ will have arranged for Collingwood or Carlton to have that.

Tinfoil hat time - that is why our admin were kicked out, as we would have been prime to do it.

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Kate Roffey and Gary Pert need to start to show some leadership and aim for a little bit more than pedestrian performance.  They are both running scared, not letting the stream of question time at the AGM be shown to members?  Why?  They didn't want to answer the hard questions in front of the membership.  They don't want outside scrutiny so shut down any communication with prospective Board candidates instead selecting their own who they know will just blend in.

Why? They don't want to answer questions. Just look at the pathetic communication on the home base. I liked Kate when she took the job but her performance in the last couple of years has been disappointing.  Thank heavens we have a competent footy department which was largely set up by Peter Jackson and thankfully we have JT who continues to all us to perform well on the field but it just covers up the poor performance of our Board and senior management.  It's time they stopped trying to just keep up with the pack and started to aspire to lead it.

It's really disappointing.

 

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On 08/02/2024 at 22:58, Jack Vineys Anger Manager said:

Our media department all have ticktok brains. 1 minute videos with pegs, coins, forks, candles and Taylor Swift lyrics. Made for 8 year Olds. It's an insult too our intelligence.

I work in comms and it is a daily battle for me. I argue weekly that we need good quality content that takes time to produce. The outcome is quickfire memes that get good engagement but die in the [censored] quickly. Does nothing for brand recognition or growth and merely boosts your social media klout albeit temporarily. The people you're targeting aren't organically engaged in your primary product and so when you actually start talking about football, they disengage.

It's the offseason.

You could run Top 100 goals, marks, plays, and tackles for 2023. Countdown of the best games vs each appointment. Interviews with players. Instead we get TikToky garbage. 

This is my daily battle.

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On 13/02/2024 at 10:36, Slartibartfast said:

Kate Roffey and Gary Pert need to start to show some leadership and aim for a little bit more than pedestrian performance.  They are both running scared, not letting the stream of question time at the AGM be shown to members?  Why?  They didn't want to answer the hard questions in front of the membership.  They don't want outside scrutiny so shut down any communication with prospective Board candidates instead selecting their own who they know will just blend in.

Why? They don't want to answer questions. Just look at the pathetic communication on the home base. I liked Kate when she took the job but her performance in the last couple of years has been disappointing.  Thank heavens we have a competent footy department which was largely set up by Peter Jackson and thankfully we have JT who continues to all us to perform well on the field but it just covers up the poor performance of our Board and senior management.  It's time they stopped trying to just keep up with the pack and started to aspire to lead it.

It's really disappointing.

 

One of your best posts.

@Mach5 you called this right from day 1 regarding Pert and Kate.

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The lack of forward thinking, plebian thinking and lack of progress under straight sets Simon have made me hesitant to renew my membership this year. It would have been my 70th consecutive year. I'm still thinking about it, but have little faith in this administration group.

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1 hour ago, angrydee said:

The lack of forward thinking, plebian thinking and lack of progress under straight sets Simon have made me hesitant to renew my membership this year. It would have been my 70th consecutive year. I'm still thinking about it, but have little faith in this administration group.

look I'm one of the worst posters on here but this is ridiculous. 

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On 13/02/2024 at 13:34, praha said:

I work in comms and it is a daily battle for me. I argue weekly that we need good quality content that takes time to produce. The outcome is quickfire memes that get good engagement but die in the [censored] quickly. Does nothing for brand recognition or growth and merely boosts your social media klout albeit temporarily. The people you're targeting aren't organically engaged in your primary product and so when you actually start talking about football, they disengage.

It's the offseason.

You could run Top 100 goals, marks, plays, and tackles for 2023. Countdown of the best games vs each appointment. Interviews with players. Instead we get TikToky garbage. 

This is my daily battle.

Spot on.

Nothing wrong with some social media fodder.

But its ridiculous if that's all there is.

And its not as if anything is going to go viral, and even if it did it is not like it would bring any new fans to the team or sell any more memberships.

Football clubs are not like a product that could suddenly become popular on the back of some tik tok trend like lyft nicotine pouches. 

Comms need mutiple strategies in markets where you are trying to reach diverse demographics, interest levels and age ranges.

I'm not on social media, so the contest designed for it is of no value for me. And even if I was  it wouldn't hold my interest.

So much could be done for basically nothing.

As you say, interviews are not only a no brainer, surely they are the bare minimum fans can expect.

And it needn't be just players- line coaches, data analysts, fitness team could all provide an interesting insight.

I can't recall there being so few interviews in a preseason in the internet era. What's going on?

Check freo's website. They have at 20 plus interviews up. Yes, they have an advantage 

Yes, they have an advantage of being in a two team town, and most interviews are small port training pressers with local media.  But still.

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