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Dan McPherson departs.


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Impossible to tell from the outside but I remember when Mahoney left after we moved Richo in to head of footy that I was pleased Dan was still there to provide experience at running the day to day stuff with which Richo wouldn't be as familiar with.

The covid protocols, the drug testing and AFL compliance, all those aspects of the job. And all things we really did well in since Mahoney took over. Things you don't notice unless they've gone wrong.

Obviously Richo has now had a year to get acquainted with that stuff and they can probably bring someone else in/up/on etc. so hopefully it isn't an issue but credit to Dan for keeping the trains running on time. 

McPherson came with Roosy so hardly a surprise he's off to North, but good on him for a solid stint that ended with the flag.

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Pardon my ignorance, but the story and job title are ambiguous. It says he was "General Manager Football Operations, AFLW & VFL". Does that mean he did the football operations job for just the Women's and VFL teams? Or did he do the football operations for the men's team plus had some sort of overall management responsibility for the women's and VFL teams? Or something else?

[Sidenote: Another reason why AFLM will eventually and inevitably become the norm to describe the men's competition.] 

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1 hour ago, La Dee-vina Comedia said:

[Sidenote: Another reason why AFLM will eventually and inevitably become the norm to describe the men's competition.] 

It has to be one of the most moronic things I've ever heard of, the call by a few touched individuals to change the name of AFL to AFLM.

AFL is the name of the league that they play in. Not the name of the sport. The fact one is called AFL and the other is called AFLW is what differentiates them.

If the league was called Aussie Rules Football and the women's comp was called Aussie Rules Football Women's Competition, then fair enough changing the Mens Comp to Aussie Rules Football Men's Competition.

AFLW Could just as easily call themselves WFL or WKAGFLE (Women's Kick [censored] Greatest Football League Ever) for all it matters. 

End of the day the AFL should stay the AFL.

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5 hours ago, MadAsHell said:

It has to be one of the most moronic things I've ever heard of, the call by a few touched individuals to change the name of AFL to AFLM.

AFL is the name of the league that they play in. Not the name of the sport. The fact one is called AFL and the other is called AFLW is what differentiates them.

If the league was called Aussie Rules Football and the women's comp was called Aussie Rules Football Women's Competition, then fair enough changing the Mens Comp to Aussie Rules Football Men's Competition.

AFLW Could just as easily call themselves WFL or WKAGFLE (Women's Kick [censored] Greatest Football League Ever) for all it matters. 

End of the day the AFL should stay the AFL.

In fact, "AFL" now means three different things:

  1. The name of the game (although I think the game should be called Australian Football or, preferably, Australian Rules Football)
  2. The name of the organisation which is in charge of the code from professional through to grassroots amateur competitions
  3. The name of the men's competition.

The reason why I say that changing the name to AFLM is inevitable is because of things like professional job titles. If a person has responsiblity for say, "AFL Development" at a club, does that mean development of the men's only or the men's and women's competition? Eventually, clarity is going to be needed. It's not a problem now, but I predict it will be.

And for every person that argues "the AFL should stay the AFL", why? The competition was the VFL from 1897 to 1990 (or thereabouts). It's only been the "AFL" for 30 odd years. A lot of people complained when that change was made to accommodate the fact that the competition had gone national. I see no reason why the name can't change again to reflect the gender diversity that we now see.

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7 hours ago, La Dee-vina Comedia said:

[Sidenote: Another reason why AFLM will eventually and inevitably become the norm to describe the men's competition.] 

Agree it needs a change but I think it should be a whole new branding, too much confusion when people say "I play AFL" - do you play in the AFL or do you just play footy at your local club??

Similar to soccer where the main league is called Premier League or Serie A. I propose the mens league is retitled 'Stynes League'.

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7 hours ago, MadAsHell said:

It has to be one of the most moronic things I've ever heard of, the call by a few touched individuals to change the name of AFL to AFLM.

AFL is the name of the league that they play in. Not the name of the sport. The fact one is called AFL and the other is called AFLW is what differentiates them.

If the league was called Aussie Rules Football and the women's comp was called Aussie Rules Football Women's Competition, then fair enough changing the Mens Comp to Aussie Rules Football Men's Competition.

AFLW Could just as easily call themselves WFL or WKAGFLE (Women's Kick [censored] Greatest Football League Ever) for all it matters. 

End of the day the AFL should stay the AFL.

Up in Canberra it’s the name of the sport. I feel like an [censored] when I tell people I play AFL - but that’s what we say up here at least. 

I think your definition of moronic is a bit tough, ‘ the AFL’  is a recent construct and we may need to change our lexicon - don’t see the big deal.

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6 hours ago, Demons1858 said:

Hmmm ... doesn't seem like a promotion as such which makes the change curious ... perhaps he has a greater responsibility for team performance in the new role ... not sure

Who is Dan Mc Pherson????

MFC = MMT..........

Melbourne Meal Ticket!

Just jump on the bandwagon all .

Why would you not want to stay with a team that will perhaps create the biggest DYNASTY OF ALL TIME??🤩

I also think some people OVERrate their own performance!

Can I get a gig???

PF Training reports from snake infested Casey??? Must be worth a few Bob!?😁

Anyway good luck at N.B.C. F.C

Norf Basket Case F C

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Dan McPherson was interviewed by Sam McClure and Gerard Healy last night on 3AW. When asked why he was shifting from Melbourne to NM he gave what I suspect was a half-true answer. The new job will broaden his experience. He explained that he's done a number of different jobs in footy admin since finishing as a player with Sydney, usually only staying 2-3 years in each role. He's got a business and/or commerce degree and has been mainly doing logistics and admin work. His new job gives him more exposure on the football side (ie, overseeing things like fitness and conditioning, a role in list management, etc). It all makes perfect sense for someone who likely wants to be a club CEO or Head of football operations one day.

Why do I suspect it was a half-true answer? I expect he's also getting more money. He didn't have to say so, but it's not unreasonable to assume that also motivated him to change. 

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1 hour ago, La Dee-vina Comedia said:

Dan McPherson was interviewed by Sam McClure and Gerard Healy last night on 3AW. When asked why he was shifting from Melbourne to NM he gave what I suspect was a half-true answer. The new job will broaden his experience. He explained that he's done a number of different jobs in footy admin since finishing as a player with Sydney, usually only staying 2-3 years in each role. He's got a business and/or commerce degree and has been mainly doing logistics and admin work. His new job gives him more exposure on the football side (ie, overseeing things like fitness and conditioning, a role in list management, etc). It all makes perfect sense for someone who likely wants to be a club CEO or Head of football operations one day.

Why do I suspect it was a half-true answer? I expect he's also getting more money. He didn't have to say so, but it's not unreasonable to assume that also motivated him to change. 

Was he the last one left of the  team Roos brought with him?

Perhaps there is also a sense of mission accomplished and getting more money is always a motivator.

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North have split their 'GM Football' into two streams as we did last year.

McPherson has the same job Alan Richardson took up a year ago with us.  It is a promotion for him and with it extra income. 

Up to last year when McPherson picked up some of Mahoney's role (the VFL/AFLW part), he was Football Manager which was largely an admin job (but important job) supporting the players and football department.  

He has a very good and diverse football background and am sure he will do well.

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6 hours ago, La Dee-vina Comedia said:

Dan McPherson was interviewed by Sam McClure and Gerard Healy last night on 3AW. When asked why he was shifting from Melbourne to NM he gave what I suspect was a half-true answer. The new job will broaden his experience. He explained that he's done a number of different jobs in footy admin since finishing as a player with Sydney, usually only staying 2-3 years in each role. He's got a business and/or commerce degree and has been mainly doing logistics and admin work. His new job gives him more exposure on the football side (ie, overseeing things like fitness and conditioning, a role in list management, etc). It all makes perfect sense for someone who likely wants to be a club CEO or Head of football operations one day.

Why do I suspect it was a half-true answer? I expect he's also getting more money. He didn't have to say so, but it's not unreasonable to assume that also motivated him to change. 

He said he gets to do his current Ops role and what Richo was doing on the performance side which is the better part.

I think he was being pretty honest. NM haven’t split up the role like we did from what he said.

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23 minutes ago, rpfc said:

He said he gets to do his current Ops role and what Richo was doing on the performance side which is the better part.

I think he was being pretty honest. NM haven’t split up the role like we did from what he said.

The NM restructure

north-to-bolster-football-department

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29 minutes ago, rpfc said:

He said he gets to do his current Ops role and what Richo was doing on the performance side which is the better part.

I think he was being pretty honest. NM haven’t split up the role like we did from what he said.

I agree he seemed honest. He was also impressive. For a person who I had never heard of until the last 48 hours, I came away from that interview convinced that he's on a mission to be in a senior management role one day, probably in football, but certainly somewhere in professional sport. Whether it's as a CEO or as a senior AFL Executive I'm not sure. But I think his future is in a head office in a senior role on the admin, rather than the coaching, side.

I should have been more clear in my earlier post. He didn't deliberately avoid the issue of salary as the question wasn't asked. I'm just amused when people wonder why others change jobs that they seem not to consider that more money might have played a part. In his case, I assume there's more money, but there is also clearly the opportunity for professional growth. I hope he does well.

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24 minutes ago, Premiers said:

Yeah, our split is footy performance vs operations 

NM's seem to be Footy performance (and ops according to Dan Mac) vs talent ID and acquisition.

Weird split but whatever. Maybe cheaper to split it that way.

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Just now, rpfc said:

Yeah, our split is footy performance vs operations 

NM's seem to be Footy performance (and ops according to Dan Mac) and talent ID and acquisition.

Weird split but whatever. Maybe cheaper to split it that way.

I think our split was Performance (Richardson) and Operations (Mahoney) as the latter included List Mangement, Recuriting, Casey, VFL, AFLW.  When Mahoney left the Operations role was split further.  The List Management went to Lamb (the Brady Rawlings role) and the latter part went to McPherson.  Not sure what title he had. 

It may be just terminology. 

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On 10/6/2021 at 4:38 PM, rpfc said:

Yeah, our split is footy performance vs operations 

NM's seem to be Footy performance (and ops according to Dan Mac) vs talent ID and acquisition.

Weird split but whatever. Maybe cheaper to split it that way.

Talent ID and acquisition would encompass negotiating trade deals and contracts, plus managing player salaries within the cap and soft cap spending. 

Can’t recall if I’ve said this, but hardly surprising to see the shift to North, considering Roos is there now and he is the one who brought Frosty with him from Sydney.

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On 10/5/2021 at 4:08 PM, La Dee-vina Comedia said:

In fact, "AFL" now means three different things:

  1. The name of the game (although I think the game should be called Australian Football or, preferably, Australian Rules Football)
  2. The name of the organisation which is in charge of the code from professional through to grassroots amateur competitions
  3. The name of the men's competition.

The reason why I say that changing the name to AFLM is inevitable is because of things like professional job titles. If a person has responsiblity for say, "AFL Development" at a club, does that mean development of the men's only or the men's and women's competition? Eventually, clarity is going to be needed. It's not a problem now, but I predict it will be.

And for every person that argues "the AFL should stay the AFL", why? The competition was the VFL from 1897 to 1990 (or thereabouts). It's only been the "AFL" for 30 odd years. A lot of people complained when that change was made to accommodate the fact that the competition had gone national. I see no reason why the name can't change again to reflect the gender diversity that we now see.

Agree almost completely. The only difference I would make is that I would change the womens to AFL and drop the W. Why differentiate at all, they are after all two teams playing for the same club in the top league of the sport for their game, and both come under the AFL. I think it was the national soccer league just dropped the W for this reason.

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