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Ryan Larkin departs Melbourne.



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We leaked a fair portion of our stories through Clark, so hardly a surprise he likes the guy.

That said, we’ve managed the media well I’ve thought. Mostly kept things in house until they were ready to go, made sure we got a fair hearing on our side of the story and also got our fair share of press.

Good luck to whoever takes over in a year that will likely be chaotic again, could see a coach firing and possibly even the board under pressure 

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Was he responsible for sending out the finals marketing in 2017 the week before we made failed to make finals? That fiasco is still embarrassing!

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10 hours ago, Canplay said:

Non-solicitation clause obviously not in Josh M’s contract -  amateur hour at the Dee’s.....

Unless we're also happy for Larkin to go.

(I have no idea if that's the case. I've never heard of the guy.)

Edited by La Dee-vina Comedia
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Good luck to Ryan ( don’t think I’ve ever heard the name) but this comment made me laugh after clicking on the op link/tweet.

“Essendon supporters will be stoked. You can tell the Bombers really struggled last year with digital marketing, especially in the third quarter.”

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He must be feeling like a kid let out in a candy store. The money a big club like them have for marketing/digital compared to a small club like us will be massive. Having said that ideas are the key not resources. 

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BTW, his dad reads and for a while posted on DL.

Ess wouldn't poach him if he wasn't very highly thought of.  PJ promoted him to the role so that says something and I think it is churlish to blame him for all the communication issues people perceive about the club.

While I think he is a loss, it is good for his career to get experience somewhere else.  I wish him every success

Edited by Lucifer's Hero
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19 minutes ago, Lucifer's Hero said:

BTW, his dad reads and for a while posted on DL.

Ess wouldn't poach him if he wasn't very highly thought of.  PJ promoted him to the role so that says something and I think it is churlish to blame him for all the communication issues people perceive about the club.

While I think he is a loss, it is good for his career to get experience somewhere else.  I wish him every success

Absolutely agree.

Very thankful to Ryan. All the current day players and officials we have had on the podcast were organised through him.

I believe the finals communications were before he became the head of comms. In any event whilst it was bad optics, had we made finals and the mail outs were late people would be bitching about that [censored] up. Damned if you do and all that. Can't blame the comms team for not making the finals.

Communications have massively improved in Ryan's time at the club. I wish him all the best.

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1 hour ago, It's Time said:

He must be feeling like a kid let out in a candy store. The money a big club like them have for marketing/digital compared to a small club like us will be massive. Having said that ideas are the key not resources. 

Wouldn't marketing/digital spend be part of the "soft cap"? I realise within the soft cap clubs will prioritise where they choose to spend their money but because of this cap I wouldn't have thought any club would be able to spend massively more on marketing and digital than any other club. 

If it's not part of the soft cap, then I agree with you.

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7 minutes ago, La Dee-vina Comedia said:

Wouldn't marketing/digital spend be part of the "soft cap"? I realise within the soft cap clubs will prioritise where they choose to spend their money but because of this cap I wouldn't have thought any club would be able to spend massively more on marketing and digital than any other club. 

If it's not part of the soft cap, then I agree with you.

The cap is for footy departments not club spending 

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37 minutes ago, La Dee-vina Comedia said:

Wouldn't marketing/digital spend be part of the "soft cap"? I realise within the soft cap clubs will prioritise where they choose to spend their money but because of this cap I wouldn't have thought any club would be able to spend massively more on marketing and digital than any other club. 

If it's not part of the soft cap, then I agree with you.

Pretty certain soft cap is the football department. Originally brought in to even up the competition because big clubs were spending way more than small clubs with extra development, coaches, IT and stats support etc

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Good Luck Ryan thanks for sticking with us for 16 years, but as I have found over my working life that as one door closes another one opens and I think that could auger well for us in the future at MFC.

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