Melbourne's new TV Commercial

[jazza 1,323]

Old Dee should be thanked by all for letting his great grandkids participate in the commercial.

Better than last years twaddle.

[The Song Formerly Known As 6,479]

This guy was Melbourne too...

[Spirit of '87 333]

I see that they're showing it in ad breaks on Fox Sport already.

[Demon Stalwart 255]

I'm not sure I understand the gist of your post. You seem to be having a go at the club for turning out a substandard campaign (which I strongly disagree with, by the way) but you seem inspired to go yourself. Do you think you're the only supporter going? Advertising campaigns won't get people going to games but they will raise awareness levels and if the club can back that up with a few early wins, those people who are now more aware of teh brand may then decide it's time to take out a membership.

Oh, and my young son and I are traveling down from Sydney to see the game (and we won't even see the campaign on our screen).

Please to hear it hardtack and I hope your son sees a Melbourne Win.

But to make it clearer to you , you like myself and all others here, are already Demon Supporters, at least Id hope we are and as such we don't need an Ad to be just that.

We are our own particular breed , and will always support Melbourne , but the idea of a Advertisement like this, I would hope is to appeal to non demon supporters, those who have yet to make up their minds as to who they will support in the AFL . Supporters come from all over Australia and the advertisement needs to appeal to them ,in my opinion we should be using old footage and new, harking both back to the glory days of the MFC and to its potential future.

Sell the message that those days can come again and that they can be a part of it , show some inspiring footage of our up and coming young guns and Roos'y our coach .

The potential is there we have to believe and they need to be made to believe in it and in turn make others believe in it including even our own players.

To me this advertisement doesn't do it but hey that's just my opinion I'm sure others will differ, but no harm in that we all want the same thing that little cup thingy at the end of a AFL season, just hope I'm around to see it

[Yossarian 1,820]

I see that they're showing it in ad breaks on Fox Sport already.

Well, that's a waste of money. Why bother showing it to people who are already watching the footy?

[rjay 24,919]

Please to hear it hardtack and I hope your son sees a Melbourne Win.

But to make it clearer to you , you like myself and all others here, are already Demon Supporters, at least Id hope we are and as such we don't need an Ad to be just that.

We are our own particular breed , and will always support Melbourne , but the idea of a Advertisement like this, I would hope is to appeal to non demon supporters, those who have yet to make up their minds as to who they will support in the AFL . Supporters come from all over Australia and the advertisement needs to appeal to them ,in my opinion we should be using old footage and new, harking both back to the glory days of the MFC and to its potential future.

Sell the message that those days can come again and that they can be a part of it , show some inspiring footage of our up and coming young guns and Roos'y our coach .

The potential is there we have to believe and they need to be made to believe in it and in turn make others believe in it including even our own players.

To me this advertisement doesn't do it but hey that's just my opinion I'm sure others will differ, but no harm in that we all want the same thing that little cup thingy at the end of a AFL season, just hope I'm around to see it

I really like the ad but you raise a good point with the old footage.

[Webber 10,465]

I really like the ad but you raise a good point with the old footage.

Tricky thing with old footage. Those of us of a certain age love it, in the same way any history takes on a fascination as you get older. It's interesting how bored under 25's are by anything other than current though (there are minority exceptions). It just makes them glaze over. The ad is targeting potential new members, and giving as potted a nod to our history as possible, which along with our name (city association) is our 'brand'. Those potential new members are young. Thus, there is footage of a tattooist at work in the ad! Love or hate, I think the makers of this ad understand their market.

[rjay 24,919]

Tricky thing with old footage. Those of us of a certain age love it, in the same way any history takes on a fascination as you get older. It's interesting how bored under 25's are by anything other than current though (there are minority exceptions). It just makes them glaze over. The ad is targeting potential new members, and giving as potted a nod to our history as possible, which along with our name (city association) is our 'brand'. Those potential new members are young. Thus, there is footage of a tattooist at work in the ad! Love or hate, I think the makers of this ad understand their market.

Probably right 'Webber', I do like the ad though. Those of my age will always like to see some Flower magic as it means something to us but we don't need to be converted.

[Yossarian 1,820]

Probably right 'Webber', I do like the ad though. Those of my age will always like to see some Flower magic as it means something to us but we don't need to be converted.

Exactly.

As a general point, I don't see the main focus of the ad to attract new or lapsed footy fans to sign up as members, but about trying to create an image in people's minds that the Melbourne footy club is synonymous with Melbourne the city. I think it goes a way to achieving this which is why I think it's a great ad, but it needs to be targeted to the right audience. Showing it in between ad breaks of Fox footy is a waste of time. Might as well show it on the big screen at half time of the Tigers/Blues match if you're going down that path.

[Sir Why You Little 37,034]

Tricky thing with old footage. Those of us of a certain age love it, in the same way any history takes on a fascination as you get older. It's interesting how bored under 25's are by anything other than current though (there are minority exceptions). It just makes them glaze over. The ad is targeting potential new members, and giving as potted a nod to our history as possible, which along with our name (city association) is our 'brand'. Those potential new members are young. Thus, there is footage of a tattooist at work in the ad! Love or hate, I think the makers of this ad understand their market.

Spot on mate. This ad has been targetted at the under 20's market.

They don't identify with old black and white over exposed scratched film. They don't even remember the VHS Cassette.

This ad is clever. It embraces the MFC's history with the City and the 'G in a modern way.

All new young members should be given a copy of "The Red Fox" with their membership.

But let's get 'em in the door first.

[iv'a worn smith 1,979]

Someone with the right editing skills could make this into a great ad. Understanding there would be copyright issues if the soundtrack remained.

https://www.youtube.com/watch?v=HcJR_FBpjTk#aid=P-WvSnJFZLU

[Webber 10,465]

Spot on mate. This ad has been targetted at the under 20's market.

They don't identify with old black and white over exposed scratched film. They don't even remember the VHS Cassette.

This ad is clever. It embraces the MFC's history with the City and the 'G in a modern way.

All new young members should be given a copy of "The Red Fox" with their membership.

But let's get 'em in the door first.

'The Red Fox' is both a book made of paper, and has hundreds of pages, WYL. I'm not sure the young would know what to do with it!

[hardtack 10,537]

'The Red Fox' is both a book made of paper, and has hundreds of pages, WYL. I'm not sure the young would know what to do with it!

Get it on their tablet or kindle device of course.

I wonder how long it will be before they start publishing translated versions of the classics in sms formatted "English"?