Membership Growing

[melbournefc18 4]

First day in a while it hasn't gone up. Hope it goes up tomorrow.

[e25 5]

It's the $50 MFC / MCC membership.

If you are a member of the MCC you can have the option of purchasing a $50 package which is officially an MFC membership as well or a regular $130 ish membership.

I have gone the $50 option as money is a big tighter this year but it still shows support for the club.

Plus i love the Grey Smith Bar!

bloody hell! 4 of the pies at that bar would pay for the deluxe membership!

[The Backyard Charizard 1,202]

Rang the club this afternoon and organised to renew my membership.....

On top of that, I have signed up my 10 week old son for the first of many memberships with our beloved club.....

Really starting to get excited about where the club is heading.....

GO Dees

[mo64 5,875]

It will depend upon the actual mix of member types against what was budgeted and not just the overall membership numbers.

Whilst people are getting excited by our membership tally, we actually generated the lowest revenue from memberships of all clubs last season. This would be attributed to the increase number of MCC/MFC members due to the affordability of the package. So the type of membership is more important to the club's coffers than just the numbers.

And I don't see why people deride Hawthorn members for signing up their cats and dogs, because in dollar terms, they contribute more to the club than the MCC/MFC members. BTW, I'm not having a dig at the MCC/MFC members, because your contribution is a donation in addition to your MCC subs.

[H_T 3,049]

Whilst people are getting excited by our membership tally, we actually generated the lowest revenue from memberships of all clubs last season. This would be attributed to the increase number of MCC/MFC members due to the affordability of the package. So the type of membership is more important to the club's coffers than just the numbers.

And I don't see why people deride Hawthorn members for signing up their cats and dogs, because in dollar terms, they contribute more to the club than the MCC/MFC members. BTW, I'm not having a dig at the MCC/MFC members, because your contribution is a donation in addition to your MCC subs.

Fair point on all accounts. Did we generate lower revenue from memberships than Brisbane last season, who I think had fewer members?

[Gorgoroth 12,972]

Whilst people are getting excited by our membership tally, we actually generated the lowest revenue from memberships of all clubs last season. This would be attributed to the increase number of MCC/MFC members due to the affordability of the package. So the type of membership is more important to the club's coffers than just the numbers.

And I don't see why people deride Hawthorn members for signing up their cats and dogs, because in dollar terms, they contribute more to the club than the MCC/MFC members. BTW, I'm not having a dig at the MCC/MFC members, because your contribution is a donation in addition to your MCC subs.

It's not the signiong of the cats etc, it just over inflated how many actual members they had

[TheOx05 1]

Came across this on BigFooty which shows our unique situation.

Interesting to see the latest breakdown of AFL clubs supported by MCC members published in the November MCC Newsletter

Melbourne 21%

Essendon 13%

Collingwood 11%

Carlton 9%

Hawthorn 8%

Richmond7%

Geelong 7%

St Kilda 5%

Kangaroos 3%

Sydney 2% maybe 3%

Western Bulldogs 2%maybe 3%

Brisbane 2%

No club listed 8%

----------------- = 98% or close to 100%

West Coast

Adelaide

Port Adelaide

Fremantle fewer than 1% each and in total

With the cost of membership ranging roughly from $400-600 a year, you can understand why MCC Demons fans don't chip in that extra cost to cover a full membership. They already get what they pay for in their regular MCC membership and that's why the move back into the MCC is important.

If we can tap into that well of Dees fans who are members then automatically our membership would increase from our level of about 29,000 to high 30's or even low 40's. We have to offer something unique to these supporters to give them incentive to part with more cash and i feel that the the Club when they come back into the fold offer a $100 MCC only membership which would include things like:

An MCC memebrs only night with the club. Meet the players etc.

A special MCC/MFC pin or tie.

Just some ideas for the future. I have more but the company boss is in town so it's time to minimise my screen!

Go Dees!!!

[Gorgoroth 12,972]

Got to hate it when work get's in the way of looking at Demonland and the interwebz in general!

[Rhino Richards 1,467]

Fair point on all accounts. Did we generate lower revenue from memberships than Brisbane last season, who I think had fewer members?

Agree.

The other point that is relevant in the membership mix is how much marginal benefit is derived by the Club beyond the membership numbers. For example how much does each member spend on merchandising and entertainment while at or connected with the football where all or part of the revenue stream flows to the Club.

I suspect that multiplier effect is smaller for MFC than other Clubs.

[Gorgoroth 12,972]

When we smashed our way through 25,000 did we break the tally counter :lol:

[H_T 3,049]

With the cost of membership ranging roughly from $400-600 a year, you can understand why MCC Demons fans don't chip in that extra cost to cover a full membership. They already get what they pay for in their regular MCC membership and that's why the move back into the MCC is important.

If we can tap into that well of Dees fans who are members then automatically our membership would increase from our level of about 29,000 to high 30's or even low 40's. We have to offer something unique to these supporters to give them incentive to part with more cash and i feel that the the Club when they come back into the fold offer a $100 MCC only membership which would include things like:

An MCC memebrs only night with the club. Meet the players etc.

A special MCC/MFC pin or tie.

TheOx5, this has been discussed many times through various threads. Just to give a balanced view there are many MCC Demons who do chip in extra or buy full Mfc memberships. Just making sure MCC Demons fans aren't viewed as non-mfc members....

However, I imagine there would still be some that are solely MCC.

When you say "we have to offer something unique" , you offer good suggestions. However, there is already a MCC/MFC membership as well as the renewed ties and financial acknowledgment by the MCC to the MFC prior to Christmas along with the AFL.

Agree.

The other point that is relevant in the membership mix is how much marginal benefit is derived by the Club beyond the membership numbers. For example how much does each member spend on merchandising and entertainment while at or connected with the football where all or part of the revenue stream flows to the Club.

I suspect that multiplier effect is smaller for MFC than other Clubs.

I have no doubt merchandise purchased by opposition clubs was far greater than that purchased by Melbourne members and supporters last season. Would have been a massive blow to the club, as we already know.

When we shamshed our way through 25,000 did we break the tally counter :lol:

Wait until 30,000........

[Rhino Richards 1,467]

I have no doubt merchandise purchased by opposition clubs was far greater than that purchased by Melbourne members and supporters last season. Would have been a massive blow to the club, as we already know.

I think this has been a longer term issue for MFC.

[rpfc 28,540]

I agree that the $50 MFC/MCC membership is too low to ensure the future of the club.

But what it does do is get these people on the books so that they can be contacted in the future and coaxed into the $160 MFC/MCC membership or the full membership once their finances allow it.

[H_T 3,049]

I think this has been a longer term issue for MFC.

True. But my point is last season would have been a 'significant hit to the rib cage', and the bottom line due to poor onfield performance.

[Rhino Richards 1,467]

But what it does do is get these people on the books so that they can be contacted in the future and coaxed into the $160 MFC/MCC membership or the full membership once their finances allow it.

Correct. Its important to at least create a link and connection with these supporters than have none at all.

True. But my point is last season would have been a 'significant hit to the rib cage', and the bottom line due to poor onfield performance.

I doubt it.

Given its a perennial problem, they would not have budgeted too much from such merchandising last year. Its a hit but not a significant one compared to some of the bigger ticket issues.

[Stigga 25]

Updated:

25, 691

[Gorgoroth 12,972]

Site says 25,006 for me still

Hope that's true.

[Spaghetti 264]

Site says 25,006 for me still

Hope that's true.

Yeah, it's 25,691

[LeBron James 41]

Yeah, it's 25,691

Sweet. Hopefully we are around 27,500 next Monday.

[Gorgoroth 12,972]

Should get to 26k pre round 1, that's a great effort.

[H_T 3,049]

Yeah, it's 25,691

Gee, that was a rather good jump from 25,006 - Up 685 from Sunday/Monday. Probably on the back of Kaspersky Lab announcement. Either that or its the start of the season. Or both.

A win over the Kangaroos will be a great boost for membership heading into Rd 2 v Collingwood. Go Dees!

[beelzebub 23,380]

we currently have MORE members than any of StKilda,Dogs, or the Roos

who says we have no passion !!! <_<

[Rhino Richards 1,467]

we currently have MORE members than any of StKilda,Dogs, or the Roos

who says we have no passion !!! <_<

Its a good effort considering all three sides you mention have played finals for the past two years and are creating expectations that they will be challenging the Cats and the Hawks this year.

I knew the North membership figures last year were swelled by a one off can rattle that could not be perpetuated

[JACKATTACK 17]

Good on the MFC for updating the website so regularly. It's like a sport of it's own.

[H_T 3,049]

Good on the MFC for updating the website so regularly. It's like a sport of it's own.

Here, here. One of the many discussions that took place at the SUMMIT last year. An improved website with regular updates.