I don't think we could have predicted an onfield fall from grace quite as dramatic as the 2019 season proved. Therefore, any moderate financial projections saw us breaking even or posting a meagre profit. Instead, an onfield disaster, which is clearly unsustainable and needs to be righted immediately in 2020.
Across the business world, businesses are moving towards sustainable revenue practices/streams and often this coincides with ethical wins that can be spun as PR and positive brand positioning in the marketplace. It doesn't matter where I or the MFC stand politically on the pokies, it's a dying business, just like mining and it will eventually go the way of the dodo.
Have we moved out of the pokies 5 years too early? I'm not sure. Don't we still have this as revenue stream until 2021? I can understand us waiting to exploit it for the next few years, but equally, those clubs signing 20 year deals are tying their wagons to an industry that will eventually see itself legislated into oblivion. Diversifying the revenue streams at this point is a good strategic move, now we just need our [censored] football team to win some games and things will turn.