Sponsorship Problem?

[daisycutter 28,484]

11 minutes ago, Redleg said:

They are now sponsoring the Melbourne Cup so can't see them doing us as well, so maybe the boys will be in Vitaras or Datsuns.

but not as a principal (emirites) or major sponsor (aami, james boag, kennedy, myer)

i still hope it is lexus

[Lucifers Hero 36,991]

Toyota are long term sponsors of the Crows so if Lexus sponsor Demons they may dilute each others marketing a bit ie both marketing to the same AFL watching audience.  

Perhaps it is Honda?  They are one of the few car makers who don't sponsor an AFL club.  Honda is a great brand and have very nice cars.

Anyway, we should keep guessing as we don't want to steal the club's thunder of a big announcement and spoil their PR efforts or for some journo to read this and start pestering the club for a statement.

On that note who are the other Japanese car makers with who don't sponsor an AFL team?

Edited December 25, 2017 by Lucifer's Hero

[Ethan Tremblay 28,358]

I wouldn’t consider Honda to be a luxury car though LH. My guess is Infiniti. 

[Lucifers Hero 36,991]

26 minutes ago, Ethan Tremblay said:

I wouldn’t consider Honda to be a luxury car though LH. My guess is Infiniti. 

Honda make some high spec SUV and Civics and a pretty neat sports car.

But yes, Infiniti is a good guess - I believe owned by Nissan who don't sponsor an AFL team.

Also Suzuki.  Not sure how high their range goes.  They do sponsor Melbourne Storm.  Could leverage the 'Melbourne' name and that sort of stuff which suits the direction of our branding.   Also, potential joint branding of Gosch's Paddock...?

Edited December 25, 2017 by Lucifer's Hero

[La Dee-vina Comedia 16,394]

On 12/24/2017 at 11:10 PM, Skuit said:

Curious as to why car manufacturers are such common sponsors of AFL clubs? Anyone with some marketing insight care to postulate?

Might be better to ask an economist rather than a marketing person. My recollection of my pretty rudimentary economics training is that those industries with very high fixed costs (car manufacturers, airlines) spend a lot on marketing; companies with low fixed costs do not.

[Kumamoto_Ken 1,531]

On 23/12/2017 at 10:45 AM, Ethan Tremblay said:

Only Soccer Mums drive Lexus’

"The Lexus, flexes, from Long Beach to Texas"

   - Noted wordsmith and Demons fan, Snoop Dogg

[Clintosaurus 6,421]

Be good if it was Subaru as I am looking to buy an Outback in the next few months. 

[Dee Zephyr 17,411]

9 minutes ago, Clintosaurus said:

Be good if it was Subaru as I am looking to buy an Outback in the next few months. 

Subaru would be a good get.

Like the three game membership perhaps we could use that particular model as a 2 game sponsor for our " Home Games" out there.

[Frustrated Demon 233]

When was the last time we had a long term sponsor. I’m just looking at photos over the last 10 years and gee we go through them.

[Demon Disciple 10,921]

2 hours ago, Frustrated Demon said:

When was the last time we had a long term sponsor. I’m just looking at photos over the last 10 years and gee we go through them.

Off the top of my head, LG and before that Tooheys

[praha 10,270]

On 26/12/2017 at 10:20 AM, Lucifer's Hero said:

Toyota are long term sponsors of the Crows so if Lexus sponsor Demons they may dilute each others marketing a bit ie both marketing to the same AFL watching audience.  

Perhaps it is Honda?  They are one of the few car makers who don't sponsor an AFL club.  Honda is a great brand and have very nice cars.

Anyway, we should keep guessing as we don't want to steal the club's thunder of a big announcement and spoil their PR efforts or for some journo to read this and start pestering the club for a statement.

On that note who are the other Japanese car makers with who don't sponsor an AFL team?

Well the Toyota brand that sponsors the Crows is the Toyota line of cars, not the Toyota that's the paent company of Lexus. There's a difference. While Lexus is a division of Toyota, it's its own brand and line, with its own board, branding and marketing. The audience for a Toyota is different than that of a Lexus. I think a lot of people here are making the mistake of seeing Toyota and Lexus as one in the same, which they're not. You have Toyota the corporation, then the Toyota line and the Lexus line. I don't think there's any sort of market cannibialisation there. Besides, Lexus has lent its name to Collingwood in the past.

[Mach5 4,482]

On 24 December 2017 at 11:10 PM, Skuit said:

Curious as to why car manufacturers are such common sponsors of AFL clubs? Anyone with some marketing insight care to postulate?

I'm happy to offer the opinion that AFL clubs will be scrambling for sponsors in 10-15 years as no car companies are willing to sponsor footy clubs.

[dpositive 1,547]

On 24/12/2017 at 3:41 PM, Dr. Gonzo said:

We should play off the stereotype, get Range Rover and Mt Buller or Auski as sponsors. May as well, at least we have an opportunity, not like Collingwood will get Centrelink as a sponsor or Richmond the Australian Dental Association.

Have been saying this for years. Too obvious for some perhaps?

 

[dpositive 1,547]

Would like to see a brand that provides some metaphor to performance.

Caterpillar provides more grunt than any suburban vehicle and could get improved exposure in NT. 

[Lucifers Hero 36,991]

23 hours ago, praha said:

Well the Toyota brand that sponsors the Crows is the Toyota line of cars, not the Toyota that's the paent company of Lexus. There's a difference. While Lexus is a division of Toyota, it's its own brand and line, with its own board, branding and marketing. The audience for a Toyota is different than that of a Lexus. I think a lot of people here are making the mistake of seeing Toyota and Lexus as one in the same, which they're not. You have Toyota the corporation, then the Toyota line and the Lexus line. I don't think there's any sort of market cannibialisation there. Besides, Lexus has lent its name to Collingwood in the past.

I worked in the industry for a long time so I understand the difference between Toyota and Lexus, their products and marketing strategies. (I have a slightly different view as to when their products are competing against each other but that isn't relevant to this thread).

Nonetheless, your post is important for those that don't know how Toyota and Lexus are connected. 

My post was primarily to direct attention away from Lexus in case the attention given to it in this thread undermines the MFC's launch strategy (if it is Lexus).  Hence my invitation to posters to suggest other Japanese brands with luxury cars.

Edited December 28, 2017 by Lucifer's Hero

[whatwhat say what 18,883]

Crows are sponsored at dealership level from my understanding

[Demons1858 1,658]

A lot of hope that we have a car sponsor based on 1 original post. Can anyone else confirm this?

[Skuit 9,165]

15 hours ago, Lucifer's Hero said:

My post was primarily to direct attention away from Lexus in case the attention given to it in this thread undermines the MFC's launch strategy (if it is Lexus). 

We have to all promise to act surprised when they announce the deal in January.

[praha 10,270]

Seems Petracca just bought a brand new Lexus from Cranbourne Toyota as per his Instagram story

 

[old dee 22,843]

24 minutes ago, praha said:

Seems Petracca just bought a brand new Lexus from Cranbourne Toyota as per his Instagram story

 

Probably just likes Lexus?

[praha 10,270]

Maybe? Can add Hogan to that group now His latest Instagram story shows a nice shiny Toyota. Can't ignore it now.

[old dee 22,843]

9 hours ago, praha said:

Maybe? Can add Hogan to that group now His latest Instagram story shows a nice shiny Toyota. Can't ignore it now.

Probably just likes the car?

[Cards13 9,117]

Oh what a feeling!

[daisycutter 28,484]

9 hours ago, praha said:

Maybe? Can add Hogan to that group now His latest Instagram story shows a nice shiny Toyota. Can't ignore it now.

off to the crows then?

[Clintosaurus 6,421]

46 minutes ago, daisycutter said:

off to the crows then?

Only if it's a Camry.