I think every different player had a different mindset, and that's what cost us. Goodwin said "We didn't talk about finals." Well we should have; especially with such a young team. People need to talk about what matters, and finals matters to us. If we pretended Round 23 was just like any other, we were fools.
17 people have coached the Melbourne Football Club since Norm Smith. None have won the flag. All have thought that history means nothing. We must embrace our history. Every chance to smash a hoodoo, we should let our players know about it. And then we'll smash it.
Embrace the failure. Embrace the history. Embrace the opportunity for redemption. And then embrace the success.